Increasing sales using Lean Thinking - Lean-Auto-Retail
1112
post-template-default,single,single-post,postid-1112,single-format-standard,ajax_fade,page_not_loaded,,select-theme-ver-3.2.3,paspartu_enabled,menu-animation-underline,fs-menu-animation-underline,wpb-js-composer js-comp-ver-5.4.7,vc_responsive
 

Increasing sales using Lean Thinking

November 3, 2017 In All News, Case studies By John Kiff

Increasing sales using Lean Thinking

What was the Problem?

  • Sales were not meeting target; although conversion rate seemed to be OK
  • Identified need to improve ‘Opportunities to do Business’
  • Management experienced effectiveness of visual management in After-Sales

 

Countermeasures:

  • Visual charts for all salesmen to complete daily for Enquiries, Test Drives, Sales
  • Daily meeting with sales manager to discuss gaps vs target

 

Salesmen completing his daily charts

 

Outcomes:

  • Salesmen engaged in ‘their problem / gap’
  • Activity adjusted daily – not at end of month
  • First month: Enquiries +20%; Sales +17% vs previous year
  • Second month: Enquiries +36%; Sales +47% vs vs previous year

Contributed to £190,000 uplift in profit for the financial year vs previous year

No Comments

Post a Comment